FACEBOOK ADS / ONLINE RETAIL
$85,000+Reported Facebook campaign revenue within 45 days
- $8,000 in Facebook ad spend
- Results within 45 days of launch
- Facebook result from a broader SEO + social project
Your page is active. Your pipeline isn’t.
Your Facebook page should create conversations that can become booked work. We look at the offer, the page, and the path to a meeting before prescribing more content or more spend.
- You work directly with Bear
- No proposal before diagnosis
- We’ll say if it’s not a fit
PROOF / REAL CLIENT CASE STUDIES
Client work. Measured in revenue.
Facebook campaign results, with the buying journey included.
Bear Newman / Career ExperienceSelected work from Bear’s career, including work before Bear Impact.
GOOGLE + FACEBOOK ADS / LEAD GENERATION
729%Annual marketing ROI, before other business costs
- $141,666 average monthly revenue
- $17,083 average monthly marketing investment
- Combined Google and Facebook result
Figures supplied by Bear Newman. Client identities withheld. These are historical results; the case studies explain the reporting basis and limitations.
THE COST OF LEAVING IT ALONE
Busy page. Quiet calendar.
Activity keeps arriving. Prospective customers don’t.
An offer people have to decode.
If the right buyer cannot see why to call, another post will not fix it.
Spend on a broken handoff.
Paid attention is wasted when the page leaves the next step unclear.
THE JOB
The page has one job: start the right conversation.
Not this.
A content calendar that proves someone has been posting.
This.
A page that makes the offer clear, gives the right customer a reason to respond, and leads them to a conversation.
THE STRATEGY, IN VIEW
A page with a job to do
Make the offer unmistakable.
A buyer should see who you help and why the conversation is worth having.
Give the buyer a reason to believe.
Use relevant examples of your work to support the promise on the page.
Make the next step easy.
Connect the page to one clear invitation to talk about the customer’s problem.
Illustrative strategy · Not a client result.
WHAT WE ACTUALLY CHANGE
The result the work is for.
Conversations with a purpose.
Make it clear who the page is for and what a useful first conversation would solve.
An offer people understand.
Connect the customer’s problem to a specific reason to choose your business.
A page worth sending traffic to.
Fix the path from attention to inquiry before asking more spend to do the work.
HOW A SESSION WORKS
Bring the problem.
Leave with a decision.
01
Bring the evidence.
Your page URL, the last 90 days of page and ad results, the inquiries that became booked work, and the one number you want to change.
02
Diagnose the problem.
We examine what the page asks people to believe and do, then find where attention stops becoming a conversation.
03
Make the call.
Keep what works, change the work, or stop funding the wrong thing. Agree on what the evidence supports next.
OUR STANDARDS
How we decide whether to take the work.
There is a business job to do.
We can name the customer, the next step, and the outcome that makes the work worth doing.
The brief can be challenged.
You want a recommendation, including one that changes the work or stops it.
We can see the evidence.
We have access to the results and the people who can explain what happens after an inquiry.
We will not
- Confuse activity with progress.
- Prescribe before seeing the problem.
- Accept a brief we do not believe in.
BEFORE YOU BOOK
Questions worth asking.
Do you guarantee rankings, virality, or leads?
No. We take responsibility for whether the channel is doing a job, how we measure it, and what we recommend when it is not. We do not promise a result we cannot control.
Is this a content package?
No. We will not sell countable units. We decide what the work needs to change, then prescribe a scope around that outcome.
What should I bring to the session?
Your page URL, the last 90 days of page and ad results, the inquiries that became booked work, and the one number you want to change.
What if we’re not a fit?
We say so on the call. You can implement the direction with your team, and we will not write a proposal for work we do not believe you need.
How is this different from the last agency?
We start with the last 90 days of the page and the conversations it created. If the offer or the next step is the constraint, that is the work—not a larger posting schedule.