GOOGLE + FACEBOOK ADS / LEAD GENERATION
729%Annual marketing ROI, before other business costs
- $141,666 average monthly revenue
- $17,083 average monthly marketing investment
- Combined Google and Facebook result
CONSULTING
The work isn’t the issue. The brief is.
You don’t need another vendor. You need someone who will tell you what to do. We examine the decision you’ve been circling, find the constraint, and set a direction for the next 90 days. You can implement with us or with your team.
- You work directly with Bear
- No proposal before diagnosis
- We’ll say if it’s not a fit
PROOF / REAL CLIENT CASE STUDIES
Execution experience behind the advice.
Client outcomes from Bear’s SEO and advertising work—the experience behind the diagnosis.
Bear Newman / Career ExperienceSelected work from Bear’s career, including work before Bear Impact.
SEO / HIGH-END SERVICE BUSINESS
$195,000New recurring monthly revenue from SEO
- $35,000 monthly SEO investment
- 457% monthly marketing ROI, before other costs
- Reported monthly investment and revenue
Figures supplied by Bear Newman. Client identities withheld. These are historical results; the case studies explain the reporting basis and limitations.
THE COST OF LEAVING IT ALONE
More work. Same constraint.
Everyone is delivering against a brief that may be solving the wrong problem.
A decision nobody owns.
The next move keeps changing because the trade-offs have not been made explicit.
Budget follows habit.
Work continues because it is already funded, not because the evidence supports it.
THE JOB
Make the decision before commissioning the work.
Not this.
Another vendor waiting for instructions.
This.
A diagnosis, a clear recommendation, and a decision about what deserves your attention and budget next.
THE STRATEGY, IN VIEW
Find the constraint. Change the brief.
Follow the evidence to the constraint.
Look across the whole path. The visible symptom may not be the problem worth funding.
Choose the work that changes the result.
This example isolates follow-up. Your evidence determines the actual priority.
Turn the decision into the next 90 days.
Name the priority, who owns it, and the number that will tell us whether it is working.
Illustrative strategy · Not a client result.
WHAT WE ACTUALLY CHANGE
The result the work is for.
A diagnosis you can act on.
Separate the visible symptom from the problem that is actually limiting the business.
The constraint, named.
Know what has to change first and which tempting projects can wait.
A direction for the next 90 days.
Leave with priorities, ownership, and a number that can guide the next decision.
HOW A SESSION WORKS
Bring the problem.
Leave with a decision.
01
Bring the evidence.
The current brief, the last 90 days of marketing and sales results, the decision you are circling, and the one number that matters.
02
Diagnose the problem.
We test the brief against the business problem, identify the constraint, and make the trade-offs explicit.
03
Make the call.
Keep what works, change the work, or stop funding the wrong thing. Agree on what the evidence supports next.
You can implement with us or with your team.
OUR STANDARDS
How we decide whether to take the work.
There is a business job to do.
We can name the customer, the next step, and the outcome that makes the work worth doing.
The brief can be challenged.
You want a recommendation, including one that changes the work or stops it.
We can see the evidence.
We have access to the results and the people who can explain what happens after an inquiry.
We will not
- Confuse activity with progress.
- Prescribe before seeing the problem.
- Accept a brief we do not believe in.
BEFORE YOU BOOK
Questions worth asking.
Do you guarantee rankings, virality, or leads?
No. We take responsibility for whether the channel is doing a job, how we measure it, and what we recommend when it is not. We do not promise a result we cannot control.
Is this a content package?
No. We will not sell countable units. We decide what the work needs to change, then prescribe a scope around that outcome.
What should I bring to the session?
The current brief, the last 90 days of marketing and sales results, the decision you are circling, and the one number that matters.
What if we’re not a fit?
We say so on the call. You can implement the direction with your team, and we will not write a proposal for work we do not believe you need.
How is this different from the last agency?
We can challenge the brief, recommend stopping work, or tell you that you do not need us. The recommendation comes before a proposal.