CASE STUDY / GOOGLE & FACEBOOK ADS / LEAD GENERATION
Paid Attention.
Real Business.
A lead-generation engagement using Google and Facebook advertising generated approximately $141,666 in average monthly revenue on a $17,083 monthly investment. Reported annual totals of $1.7 million in revenue and $205,000 in marketing investment produce a 729% annual marketing ROI, before other business costs.
Bear Newman / Career ExperienceSelected work from Bear’s career, including work before Bear Impact.
THE RESULT, IN VIEW
The Economics Of The Campaign.
Calculated from $1.7 million in annual revenue and $205,000 in annual marketing investment.
Approximate monthly averages supplied by Bear. ROI excludes other business costs. These bars compare amounts, not month-by-month performance.
Source: Bear Newman’s project summary.
Two Advertising Channels. One Commercial Goal.
The engagement used Google and Facebook advertising for lead generation. The project summary frames the work around calls and appointments, with revenue as the reported commercial outcome.
$141,666 Per Month. 729% Annual Marketing ROI.
The monthly averages are approximately $141,666 in generated revenue and $17,083 in marketing investment. Annual marketing ROI is calculated as ($1,700,000 − $205,000) ÷ $205,000 × 100 = 729%, rounded to the nearest whole percent. This calculation uses revenue less marketing investment and excludes other business costs.
Connect The Campaign To The Business.
Paid campaigns deserve a conversation about the business they generate. Bringing revenue into the evaluation helps connect advertising decisions with the company’s commercial goals.
About These Figures
Figures and the annual reporting basis were supplied by Bear Newman. The monthly amounts are approximate averages displayed as provided by Bear. The 729% annual marketing ROI uses the reported annual totals and excludes other business costs; it is not a net-profit margin. Results combine Google and Facebook advertising, with no platform-level revenue breakdown.
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