CASE STUDY / SEO & FACEBOOK ADS / ONLINE RETAIL
More Visitors.
More Valuable Orders.
This online retailer’s growth story spans discovery, paid advertising, and order value. Monthly organic visitors increased from 3,000 to over 60,000 in eight months. Within 45 days of launching a Facebook campaign, Bear reports over $85,000 in revenue from $8,000 in ad spend.
Bear Newman / Career ExperienceSelected work from Bear’s career, including work before Bear Impact.
THE RESULT, IN VIEW
A Much Larger Search Audience.
Organic search grew from 3,000 to more than 60,000 monthly unique visitors in eight months.
The ending bar shows the 60,000 lower bound. These are two reported observations; no month-by-month trajectory is inferred. The Facebook campaign uses a separate 45-day window.
Source: Bear Newman’s project summary.
Search & Social In The Same Growth Story.
The project began with a retailer receiving 3,000 monthly unique visitors from organic search. The reported work included growing that search audience and launching a Facebook advertising campaign. These are separate channel measures with separate reporting windows.
More Traffic. Larger Orders.
Monthly organic visitors exceeded 60,000 after eight months. The Facebook campaign generated over $85,000 in revenue from $8,000 in ad spend within 45 days of launch. Bear also reports average order value moving from $120 to $408 and customer lifetime value from $187 to $784; the measurement periods for those value changes were not specified.
Growth Is More Than A Visitor Count.
Traffic, campaign revenue, and order value answer different questions. Together they show why acquisition should be evaluated alongside what customers buy. The figures do not establish which individual tactic caused the order-value or lifetime-value changes.
About These Figures
Figures and reporting windows supplied by Bear Newman. The chart uses 60,000 as the minimum reported ending level; the source says over 60,000. Customer lifetime-value methodology and order-value comparison periods were not supplied. Revenue is not profit.
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