CASE STUDY / SEO & GOOGLE ADS / SUPPLEMENT E-COMMERCE
More Demand.
Lower Acquisition Cost.
For this supplement e-commerce business, search performance improved in two ways: more organic traffic and a lower Google Ads cost per acquisition. Bear reports monthly organic traffic increasing from 5,800 to over 31,000 by month six, alongside a Google Ads CPA reduction from $10.26 to $2.19.
Bear Newman / Career ExperienceSelected work from Bear’s career, including work before Bear Impact.
THE RESULT, IN VIEW
The Cost Of Acquisition Came Down.
An $8.07 reduction per acquisition, calculated from the two reported CPA values.
A like-for-like comparison of the reported CPA metric on a zero-based scale. The comparison dates and acquisition-event definition were not supplied. Lower is better for this measure.
Source: Bear Newman’s project summary.
Two Ways To Improve Search Performance.
The engagement combined an organic-search strategy with Google Ads. The source reports traffic volume for SEO and cost per acquisition for paid search, giving each channel a measure suited to its role.
From $10.26 To $2.19 Per Acquisition.
The $8.07 reduction represents a 78.7% decrease in Google Ads CPA. Separately, monthly organic traffic rose from 5,800 to over 31,000 by month six—more than 5.3 times the starting level. The six-month milestone applies to organic traffic; the CPA comparison period was not specified.
Evaluate Volume & Efficiency Together.
A lower acquisition cost can change how far an advertising budget goes. Organic growth adds another source of discovery. This example shows both measures improving, without treating traffic as revenue or assuming a particular customer value.
About These Figures
Figures supplied by Bear Newman. CPA reduction = ($10.26 − $2.19) ÷ $10.26 × 100 = 78.7%, rounded. The acquisition-event definition, paid-search comparison dates, and revenue attributed to these acquisitions were not supplied. The organic traffic figure is a lower bound, not an exact ending count.
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