CASE STUDY / FACEBOOK ADS / E-COMMERCE
A Funnel Ready
To Scale.
An e-commerce campaign launched in February. Forty-five days later, the funnel was working and the campaign was scaled. The project summary reports $90,450 in monthly revenue from a $12,500 investment.
Bear Newman / Career ExperienceSelected work from Bear’s career, including work before Bear Impact.
THE RESULT, IN VIEW
A Funnel Ready To Scale.
The campaign launched in February. Bear’s project account identifies a working funnel and scaling milestone 45 days later.
- February launchCampaign begins
- 45 days laterFunnel scaled
The 45-day milestone marks funnel scaling, not when the displayed revenue was reached. The revenue month and investment period were not specified.
Source: Bear Newman’s project summary.
From Campaign Launch To A Working Funnel.
The campaign connected Facebook advertising with an e-commerce funnel. Bear’s project summary identifies the first 45 days after the February launch as the period before the funnel was ready to scale.
A Monthly Revenue Outcome.
The reported result was $90,450 in monthly revenue from a $12,500 investment. The 45-day milestone describes when the funnel was scaled; it is separate from the monthly revenue measure.
Make The Funnel Work. Then Scale.
An ad is part of a larger buying experience. This example brings the campaign and the funnel into the same story, with revenue as the commercial measure.
About These Figures
Figures and the 45-day milestone are from Bear Newman’s project summary. The revenue reporting month, investment period, and cost breakdown were not specified; no ROAS or profit figure is calculated.
YOUR BUSINESS. YOUR NEXT MOVE.
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